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Naxely vs Whatagraph: CSV-to-PDF Reports vs. Multi-Channel Dashboard
Naxely is built for file-based workflows. It converts a CSV or Google Sheet you already have into a branded, client-ready PDF in under a minute, with no credits and no connectors to manage. Whatagraph is a credit-based marketing dashboard that pulls live data from connected ad accounts and analytics platforms, blends it across channels, and delivers reports through branded dashboards and automated PDFs.
The core difference: Naxely works from data you already have (CSV, Google Sheets). Whatagraph connects to live ad platforms and analytics tools using a credit-based model, where each connected account consumes one source credit. Choosing between them comes down to whether your workflow starts with a spreadsheet export or a connected ad account — and how many data sources you manage per client.
Quick Comparison
Prices checked on the vendor's own pricing page on 7 October 2026.
| Naxely | Whatagraph | |
|---|---|---|
| Data source | Upload CSV or connect Google Sheets | Live API connectors — credit-based (1 credit per connected account). From 50 credits on Max plan, custom on Prime |
| Starting price | Free (3 reports/month) | from $1,118/month (€999), billed annually (Max plan); custom pricing for Prime |
| Output format | Branded PDF report (white-label available) | Live branded dashboard + PDF export + automated email dispatch |
| AI features | AI executive summaries, anomaly detection, recommendations — BYOK at cost | Whatagraph IQ: report creation, plain-language summaries, chat. IQ+ as add-on (custom prompts) |
| AI cost model | BYOK on Pro/Agency, zero markup; Free includes AI | Included on both plans; IQ+ as paid add-on |
| White-label | $79/month (Agency tier) | Custom branding included on Max plan (from $1,118/month (€999), billed annually); custom report domain available as add-on on Prime |
| User limit | Per-seat on Pro and Agency tiers | Unlimited users on all plans |
| Best for | Client-ready PDF reports from data you already have | Agencies managing multiple connected ad accounts and channels per client |
When to Choose Naxely
- You work with client-provided data exports or internal spreadsheets — not live ad-platform connections.
- You want a polished, brandable PDF to hand off or email, not a dashboard your client logs into.
- AI-written insights matter — Naxely generates executive summaries, anomaly detection, and recommendations with zero AI markup (BYOK on Pro/Agency; Free includes AI with no key needed).
- You want predictable, flat-rate pricing with a free tier: $0 for 3 reports/month, $29 for Pro, $79 for white-label Agency.
- No integration setup — just upload a CSV or connect Google Sheets and generate.
When to Choose Whatagraph
- You manage live ad accounts (Google Ads, Meta Ads, LinkedIn, etc.) and need data pulled automatically into blended reports across channels.
- Your clients want live, branded dashboards they can check anytime — not static PDFs.
- You need unlimited users per account and your team scales across many client accounts.
- You manage enough data sources that the credit-based model (50+ source credits on Max) fits your client portfolio.
- You want advanced data blending, pre-made transformations, and KPI monitoring across countries, brands, or markets.
Frequently Asked Questions
Is there a cheaper alternative to Whatagraph?
Naxely's free tier includes 3 reports/month with no credit card required, and Pro is $29/month. Whatagraph's Max plan starts at $1,118/month (€999), billed annually. The tradeoff: Naxely works from uploaded data (CSV/Sheets), while Whatagraph connects to live ad platforms and analytics tools through a credit-based model. For agencies that need live, multi-channel dashboards, Whatagraph is purpose-built; for file-based reporting workflows, Naxely is a substantially lower-cost option (see what these tools cost for 5, 12 and 25 clients).
Does Whatagraph include white-label reports?
Whatagraph includes custom branding (white-label customization) on its Max plan (from $1,118/month (€999), billed annually). Custom report domain is available as an add-on on Prime. Naxely includes white-label PDF output on its Agency tier at $79/month — a substantial difference in entry price for agencies that primarily need branded PDF reports rather than live dashboards.
What is Whatagraph's credit-based pricing model?
Whatagraph uses source credits instead of per-seat pricing. Each connected data account (one Facebook Ads account, one Google Ads account, one GA4 property) consumes one source credit. The Max plan includes from 50 credits; Prime is custom-quoted with no public credit number. This means your cost scales with the number of data sources you connect, not the number of users. For agencies managing many small accounts, this can add up differently than Naxely's per-seat or per-report model.
Can Naxely replace Whatagraph for live campaign reporting?
Not for real-time multi-channel dashboarding. Naxely is built for generating a polished PDF report from data you already have — it doesn't pull live data from connected platforms. Whatagraph's core value is its live connector model, data blending across multiple ad platforms, and branded client dashboards with automated email dispatch. If your workflow needs always-on visibility into campaign KPIs across multiple channels, Whatagraph's live dashboard model fits that use case. If you receive CSV exports or spreadsheets and need to turn them into client-ready PDFs, Naxely fits better.
Does Naxely offer a free trial like Whatagraph?
Naxely's free tier is a permanent free plan (3 reports/month with AI insights and white-label branding) — no credit card required, no time limit. Whatagraph invites you to book a demo of its plans. For low-volume users, Naxely's free tier is effectively a no-expiration trial.
If you’re weighing credit-based multi-channel dashboards against per-report pricing, see how Naxely stacks up against DashThis and AgencyAnalytics.